Hotmilk Activate Sports Flexiwire Nursing Bra- Black

Hotmilk Activate Sports Flexiwire Nursing Bra- Black

$79.90 $19.00

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Hotmilk Activate Sports Flexiwire Nursing Bra

The Hotmilk Activate Bra is the ultimate supportive Nursing Sports Bra designed for high impact sports featuring a fun and vibrant hint of orange and pink. Perfect for mums wanting to get into shape and be active while breastfeeding their baby. The Hotmilk Activate Sports Bra is also safe to be worn during pregnancy.
Activate features wide comfort sports elastic under the bust to anchor the bra to the body, padded front straps for comfort and a flexiwire for support and shaping. The Topcool Mesh in the cup panels and back provides breathable panels for a cooler workout. The Coolmax cotton blend lined cups provide added comfort during exercise, drawing the moisture away from the body to evaporate quickly.


– Flexi- wired soft cup bra for maximum comfort and support
– A frame support for the ultimate support and modesty cover
– Cotton elastane blend lining which allows moisture wicking and breathability
– Designed with stretch on the top cup to allow for growth
– Easy one handed drop down cups for breastfeeding
– 6 hook and eye extension for ribcage expansion
– Cotton lined straps for added comfort
– Wider straps on the larger cups for added strength

What is a Flexiwire?

A flexiwire is on the underside of the nursing bra cup and provides shape and structure to the cup. It differs from a traditional underwire bra in that it is soft and flexible and is designed to flex as your breasts increase and decrease in size.

Concerns about wearing an underwire bra while nursing stems from the idea that the rigidity of the wire could inhibit blood flow and hamper milk production or lead to a clogged duct or even mastitis.  However there is no real evidence that (correctly fitted) underwire bras are linked to lactation problems. The issue is more that many women are clearly wearing the wrong sized bra.

Hotmilk have developed a range of products with a metal flexiwire support for the following reasons:

1. Flexiwire support holds the shape of the cup and supports rather than flattens and compresses the bust.
2. Flexiwire support is better at holding the bra against the frame of the body for increased cup and band support.

Excerpt from The Australian Breastfeeding Association:
Many women prefer underwire fashion bras and are confused when told these are not recommended during pregnancy or lactation. The reason for this is, once again, your changing breast shape. When breastfeeding, the breasts can increase and decrease in size during the day, as milk is produced and removed. Retained fluid in late pregnancy can also cause the breast to swell. Although only a slight change in size is occurring, a rigid underwire may put pressure on the breast when it is fuller. Such pressure can lead to blocked milk ducts or mastitis and it is for this reason inflexible underwire bras are not recommended. However there are now nursing bras available that have a flexible metal support, similar to an underwire, designed to flex and change position with your changing shape. These are less likely to cause problems.”


Additional Information

Weight 0.6 kg
Dimensions 20 x 20 x 20 cm

10, 12, 14, 16


D, DD, E, F, G

Once you place your order, you will receive an email confirmation from Milkbar Breastpumps containing your order details, payment receipt and tax invoice. We understand that you want to receive your order as quickly as possible so orders received prior to 12pm AEST are dispatched same business day. If placed after 12pm, your order is dispatched on the following business day.

Where payment is made via direct deposit, orders will be dispatched within 24 hours of payment being cleared by our bank. We currently only ship domestically via Australia Post eparcel. Once your order has been dispatched, you will receive an Australia Post tracking number and link to track your order.

To ensure your order is received safely a signature is required on delivery. If no one is present at the delivery attempt the the order will normally be delivered to your local post office where you can pick it up later at your own convenience.

Flat Rate Shipping | Free Shipping
If your order is over $150 you will receive Free Shipping via regular Australia Post service.

If your order is under $150 you will be charged a flat rate of $8.95 for standard/regular Australia Post.

Delivery Address Estimated Australia Post delivery timeframe
Sydney 2 days
Melbourne/Canberra/Brisbane 2- 3 days
Adelaide 3- 4 days
Hobart/Darwin/Perth 5- 6 days
Please add an additional 2- 3 days for deliveries outside metropolitan areas.

Express Post
If you require your order urgently we recommend selecting Express Post. Express Postage is at a flat rate of $14.95 (excludes breastfeeding pillows). Orders within the Australia Post Express Delivery Network have an estimated next business day delivery date. Orders outside this network are delivered as fast as possible by Australia Post. Check here if you are in the Australia Post Express Delivery Network.

Local Pick Up
We do offer a local pick up option at check out from Roseville Chase, 2069. Please call us prior to placing your order so that a pick up time that is mutually convenient can be organised. We are a family run business and will do our best to accommodate. Pick up is via appointment only between Monday- Friday 10am- 4pm.


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